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Interaction Between Casino Operators and Aggregator Platforms: Key Aspects of Compliance and Certification

Artem Ardashirov, Head of Compliance

AA

Compliance and certification have become key factors for success in the iGaming industry. As discussed in the previous article, aggregator platforms play a crucial role in ensuring regulatory compliance in iGaming industry, but this is impossible without close cooperation with casino operators. Casino operators, being the points of direct interaction with players, bear the primary responsibility for adhering to compliance standards. These operators directly influence user trust and the reputation of the entire iGaming ecosystem.

This article thoroughly explores the aspect of compliance within the interaction framework between aggregator platforms and casino operators and analyzes how this cooperation contributes to meeting gambling regulations. It also highlights how compliance and certification can become a competitive advantage for online casinos, allowing them to stand out among other market players and attract a wider audience, and what risks of non-compliance with regulations deserve attention.

Thus, this article examines the key aspects of interaction between aggregator platforms and casino operators in the context of iGaming certification and compliance. It will also demonstrate how this cooperation creates a safe and reliable online gaming environment that meets the highest iGaming compliance standards.


What Role Does Compliance Play in Providing a Competitive Advantage for Casino Operators?

Online casino compliance is not just a mandatory requirement but also an important competitive advantage for casino operators.

Adherence to gambling compliance standards opens the following advantages for online casinos:

  • Increased player and partner trust: Players and partners are paying increasing attention to platform safety and reliability.
  • Reduced operational risks: iGaming compliance helps casino operators minimize risks associated with regulatory violations. This includes preventing fraud, money laundering, and other illegal activities. Additionally, compliance allows operators to avoid large fines, lawsuits, and license loss—factors that can seriously damage the casino operator's reputation and financial stability.
  • Industry leadership through innovative compliance solutions: Operators actively implementing innovative solutions in compliance—such as advanced AML/KYC technologies, which will be discussed below—become the standard and set trends for the entire market. This strengthens their position as iGaming industry leaders and contributes to long-term success.

Risks of Non-Compliance for Casino Operators

Let's consider the main risks faced by casino operators in case of violations of online gambling regulations:

  • Legal penalties and fines: One of the most significant risks is the possibility of receiving large fines. Regulators in different jurisdictions, such as the UK Gambling Commission or Malta Gaming Authority are known for their strict approach to gambling compliance standards.
  • License revocation: A serious risk is the loss of licenses to conduct business. This means losing the right to operate in the relevant jurisdiction, which can lead to the closure or significant reduction in the size of the casino business.
  • Reputational damage: Non-compliance with regulations can damage a company's reputation, especially if the violation becomes public knowledge. Players, partners, and investors may lose trust in the online casino, leading to customer outflow and reduced revenue. Reputational losses often prove more destructive than financial sanctions, as rebuilding trust can take years.
  • Lawsuits and financial liabilities: Non-compliance with regulatory requirements can lead to lawsuits from both regulators and clients. Such action not only increases financial costs for legal defense but also threatens the company's business reputation. Legal proceedings, dragging on for years, divert resources and attention from the online casino's core business, reducing its competitiveness.

Compliance Roles at the Intersection of the Aggregator's & Casino Operators' Responsibilities

Compliance in iGaming industry is a shared responsibility. Casino operators, aggregator platforms, and game providers share responsibilities, each ensuring regulatory requirements are met in their area of competence.

Next, we will consider key aspects that are at the intersection of the areas of responsibility of aggregators and operators. Here are some examples of how their combined efforts contribute to a safe and lawful gambling environment.

Casino Operators' Responsibilities

Casino operators are primarily responsible for meeting requirements related to direct interaction with players. These aspects of iGaming legal compliance are crucial for maintaining customer trust and ensuring their safety.

1. KYC & AML Compliance

KYC (Know Your Customer) and AML (Anti-Money Laundering) procedures are critically important components of online casino regulations for operators. They are required to verify each player's identity to prevent fraud, money laundering, and other illegal activities. The task includes collecting and verifying documents confirming the player's identity and address and monitoring transactions for suspicious activity.

KYC and AML procedures ensure platform security and protect players from potential risks associated with fraud. As part of these procedures, online casinos must:

  • Regularly update customer information and track changes in their behavior to promptly identify possible threats.
  • Implement systems for detecting and preventing suspicious transactions.
  • Provide regulators with regular reports on fulfilling these obligations. This data helps regulators assess online casinos' work and take measures when violations are detected.

Failure to comply can lead to fines or suspension. AML compliance for casinos ensures security, while KYC verification in gambling helps prevent fraud and maintain trust.

2. Responsible Gambling Policies

Casino operators are responsible for implementing and maintaining responsible gambling regulation mechanisms. This duty includes setting limits on deposits, losses, and playing time and providing tools for self-exclusion. Operators are responsible for identifying players showing signs of gambling addiction and providing them with assistance by providing access to support resources and consultations.

Compliance with these standards is a mandatory requirement in many jurisdictions where online gambling operates.

3. Player Fund Management

Managing player funds is one of the key compliance aspects for online casinos. Online casinos are required to guarantee the secure storage and handling of money deposited by players in their accounts. This obligation applies to both deposits and withdrawals. Each transaction must be secure and comply with regulatory regulations.

It is critical that online casinos guarantee the separation of player funds from the company's operational funds. This protects players in case of financial problems with the operator. For example, if an online casino declares bankruptcy, player funds must be protected and returned in full.

4. Data Protection and Security

Casino operators are required to ensure the protection of players' personal and financial data by complying with regulations such as GDPR (General Data Protection Regulation) in Europe. This procedure includes implementing advanced data encryption technologies, as well as conducting regular audits and testing of security systems. Failure to comply with these requirements can lead to data breaches, which in turn will result in serious fines and reputational losses for online gambling businesses.

Aggregator Platforms' Responsibilities

Aggregator platforms, in turn, act as intermediaries between numerous game providers and casino operators. They are responsible for controlling the games provided, their certification, and compliance with regulatory requirements of various jurisdictions.

1. Game Certification & Monitoring

A key responsibility of aggregator platforms is the certification and verification of each game on the platform. Game aggregators must guarantee that all games meet the requirements of regulators in various jurisdictions.

For this, an aggregator can request a certificate from an accredited independent game testing laboratory from the game provider or obtain the necessary certificates themselves. Only after successfully passing all checks is the game integrated into the platform and made available to online casinos.

However, the aggregator platform's responsibility is not limited to the initial verification of games. They are obligated to continuously monitor all games on the platform, including regular checks for compliance with changing regulatory requirements.

Moreover, game aggregators must ensure that all updates and changes to games provided by providers also comply with regulatory requirements. For example, if a provider releases a game update, the aggregator is obligated to ensure it does not violate any rules or standards.

2. License Management

Aggregator platforms are also responsible for managing providers' licenses for games. Depending on the jurisdiction, each game must be licensed before it can be offered to players. Aggregators coordinate the process of obtaining and renewing licenses, ensuring compliance with all regulatory requirements. This step is especially important when working in different jurisdictions, as each has its own unique requirements and standards.

Joint Compliance Responsibilities: Aggregators & Operators

Having separately examined the roles of casino operators and aggregator platforms in compliance, let's turn to aspects where their interaction plays a key role. These joint efforts provide a comprehensive approach to meeting regulatory requirements and creating a reliable online gaming environment. Let's consider key compliance aspects requiring close cooperation between both parties:

  • Collaborative risk management: Online casinos and game aggregators collaborate in implementing and managing transaction monitoring and fraud prevention systems.
  • Strengthening market reputation: Strict iGaming compliance adherence by operators and aggregators strengthens their market positions. Players feel protected using platforms that openly demonstrate commitment to regulatory requirements. This attracts more clients and partners, contributing to business growth and stability.
  • International regulatory compliance: To operate in different markets, online casinos and aggregators coordinate their actions to obtain and maintain licenses, as well as adapt casino games to specific jurisdictional requirements. Such cooperation ensures that each process participant fulfills their obligations and minimizes risks of non-compliance with regulatory requirements.

Knowledge sharing & best practices: Exchange of experience between operators and aggregators is critically important for effective compliance task performance. Such activities may include conducting joint seminars, sharing information about new requirements and trends in the regulatory environment, and developing common strategies for meeting these requirements in the iGaming industry.


Compliance as the Foundation of iGaming Success

In modern iGaming, compliance and certification are the foundation of security and trust—the basic elements of a successful business. Casino operators, working closely with aggregator platforms in compliance adherence, set high iGaming industry standards and turn their expertise into a significant competitive advantage.

Today's market requires operators to be not just executors of regulatory requirements but leaders in iGaming compliance. Companies actively investing in this area are already benefiting from customer loyalty, partner trust, and long-term stability.


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What can you do now?

  • If you are a casino operator, review and improve your compliance procedures. Ensure your platform meets the latest regulatory requirements, and actively work with aggregator partners to maintain these standards.
  • If you manage an aggregator platform, improve game certification and monitoring processes. Full compliance with standards will strengthen your reputation and make the platform more attractive to online casinos.

Working with online casino operators, Notix.Games strives to create a transparent, safe, and innovative environment, supporting our partners in achieving high gambling compliance standards. Thanks to its profound understanding of the iGaming industry, streamlined integration processes, and constant monitoring, Notix.Games helps operators minimize risks, strengthen player trust, and successfully grow in regulated markets.

Artem Ardashirov, Head of Compliance

AA